Busch Light Apple

It all started with a mockup of the Busch Guy in a flannel Steve Jobs turtleneck. Poking fun at Apple keynote presentations and product launches, Busch launched an Apple product of their own. 

 I designed packaging, social assets and merch for launch and sustained campaigns. 
I concepted the launch video story and art directed 2 launch TVCs, product and merch photoshoots.  

Winner of 13th annual Shorty Award - Best Multi-Platform Campaign. 

Packaging Design | Art Direction
Graphic Design | OOH

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