Busch Light For The Farmers

For Busch Light’s For the Farmers cans, I led the creative across packaging, merchandise, and social media—bringing a bold, farm-forward visual identity to life. I designed limited-edition packaging and merch that honored the heart of the American farming community, while also crafting a suite of social assets to drive digital engagement. From concept to execution, I art directed content shoots specifically tailored for social media, ensuring every visual told a cohesive, authentic story that celebrated the brand’s commitment to farmers.