Budweiser x The Sphere
During Super Bowl LVIII, Budweiser brought its iconic Clydesdale hitch to the Sphere for the first time ever.
We crafted a visually stunning 90-second spot designed to amplify the legacy of the Clydesdales while supporting our broader Super Bowl campaign. Our goal was to honor tradition while pushing the experience into new, immersive territory—leaning into what the Sphere does best: creating a breathtaking sense of scale and motion. Through 3D animation, we brought the iconic hitch to life in a larger-than-life format, delivering a powerful, modern take on an American classic.