The Budweiser Nootbaar
During a Budweiser content shoot with sponsored MLB players, St. Louis Cardinals player Lars Nootbaar joked that if he ever opened a bar, he’d call it the “Noot Baar.” Our team used that as an opportunity to successfully pitch and create an activation in the St. Louis area which garnered
257M PR impressions, 1M owned impressions on social, and increased sales by 11%.
I designed the logo inspired by the St. Louis Cardinals logo, created shot lists for photographers and content creators, mapped out creative for a social rollout, storyboarded recap and highlight videos, retouched PR images, designed OOHs and POCM, and created a suite of digital assets to be posted across all channels.
