Budweiser Super Bowl LIX

As Art Director, I led the visual strategy for the full social media rollout of the Budweiser Super Bowl campaign—curating imagery that aligned with brand storytelling and audience engagement.

I art directed the photoshoot from concept to execution, creating detailed shot lists to ensure a cohesive visual narrative and led the retouching of the images. Beyond still imagery, I designed a full suite of branded assets tailored for multi-platform use, and directed short-form video content optimized for social sharing, blending aesthetic impact with strategic intent.